Alex Terranova, PCC, ACCC, CHC, is dubbed "The Anti-Excuses Coach" by Yahoo Finance.

Alex is a Professional and Personal Certified Business & Performance Coach and Best Selling Author. He works with strong and successful leaders, rebellious innovators, and powerful teams who are ready to boldly declare what they want, get real about what's in the way, and create the strategies and steps to generate more authenticity, clarity, freedom, and success. Through his 1-1 coaching, online courses, workshops and his books, Fictional Authenticity & Redefining Masculinity, he has helped clients double their incomes in under 90 days, save marriages, get published, scale their companies from six to seven figures, buy dream homes, launch companies, and build successful teams. Since 2015 Alex has worked with businesses and individuals in disciplined year-long programs and rigorous short term projects.

After graduating from the University of Southern California, Alex led teams in the hospitality industry, training 100+ managers, opening 17 new restaurants in 7 states, and became the Director of Operations & Franchise Operations for an 8-figure restaurant group. After an emotional awakening that he'd never fulfill his purpose in hospitality Alex got certified though the most rigorous leadership and coach training program available and read over 200 books on success, entrepreneurship, leadership, business, and performance. He has since launched DreamMason Inc. and The DreamMason Podcast (over 80 5 star reviews) where he's interviewed over 200 of the world's highest performing, brilliant, and successful leaders.

Alex has been featured as an expert on NBC, FOX, Yahoo Finance, Thrive Global, Disrupt Magazine, Good Morning La La Land, and was published in Elephant Journal. He has been a guest on top podcasts including The University of Adversity, Success Unleashed, and The Coaching Show.
Alex has worked with employees and leaders at LinkedIn, Edward Jones, ShutterFly, Godiva Chocolate, David&Goliath, McCann NY, Execonline, Coldwell Banker, and NSA, as well as Executive, Entrepreneurs & Creators in various industries.